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Wednesday, August 20, 2014

Super Bowl Half-Time Pay-to-Play

       Glendale - In 1992 Michael Jackson headlined (was the main performer) at Super Bowl XXVII (27).   Unlike previous years, Michael Jackson was the only performer in the entire half-time show.  Super Bowl XXVII was the first Super Bowl where audience figures actually increased during the half-time show.  Since then, the NFL and television network, officials decided it was necessary to sign top acts for the half-time in future years, in order to boost future viewership and interest for the Super Bowl.  Michael Jackson's performance at Super Bowl XXVII is considered one of the most watched television broadcasts in American television history.  Now, the NFL announces this long-time practice of signing the top performers, might literally turn into pay-to-play. 
     The NFL is asking music acts to pay for playing at Super Bowl half-time shows.  The Super Bowl is America's most-viewed annual sporting event.  According to the Onion, the Wall Street Journal reported on Tuesday, August 19, 2014, that the NFL has notified Rihanna, Katy Perry, and Cold Play that they are under consideration to perform at the half-time of Super Bowl 49 next February.  In the process of notifying them, the paper reports the league has also asked some of the artists to either give a portion of their post-Super Bowl tour proceeds to the league or make some type of financial contribution in exchange for being offered the privilege of performing at the Super Bowl half-time show.  NFL spokeswoman, Joanna Hunter, told the Wall Street Journal, the NFL's contracts with performers are confidential and the leagues only goal is to "put on the best possible show."  Hunter also said, the half-time act for this season's Super Bowl game in Glendale, Arizona, has not been decided.  However, the featured performer for the half-time show is typically announced by the NFL at the same time during the regular season.  See also, www.espn.go.com

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