Cupertino - Virtual reality goggles are an emerging technology and Lytro is a Silicon Valley camera company taking this technology to large companies and consumers. In November 2015 Lytro announced the Immerge, a professional-grade e-camera system made for capturing video for virtual-reality headsets.
The next generation of videos will let you move around in and interact with a scence in the video. Neighbors of Lytro in the virtual-reality market are Sony, Google, Facebook, and GoPro. The Immerge is not a consumer device, the system will cost between $100,000 and $500,000. The market for these are usually virtual-reality studios, sports leagues, and big-name Hollywood studios.
For the regular consumer Lytro had the Lytro Camera at $399 in 2012, and the Illum a new higher-end camera that cost $1,200 in 2014. Lytro declined to share sales numbers for either product, but, both have struggled to find customers. "We always thought of the Illum as a stepping stone," said CEO Jason Rosenthal. "I'm super bullish on virtual-reality and augmented reality. Done right it really is the next logical way for people to interact with computers. See whole story, www.cnn.com.
No comments:
Post a Comment