Millennials Use Technology and Need Value

      New York - Millennials, people between the ages of 18 and 34 in 2015, use their mobile phones a little more than Generation X shoppers (aged 35-50) to shop, and Millennials use their mobile phone considerably more than the total United States population.
     In a recent Crowdtap poll conducted by Synchrony Financial, more than 70 percent of Millennials and 67% of Generation X shoppers, surveyed, said they used their cell phone at least one time in their last five in-store visits.  For Millennials this is 15% more than the total United States population.  Recent data featured in the Harvard Business Review show that when shoppers post images of merchandise on social sharing sites like Pinterest, those images draw customers into the store.  Of Millennials 40% search for coupons, 39% compare prices, and 16% pay for items.  Millennials are mobile-savvy shoppers.  Some Millennials have college to pay off and tend to want value for their spending buck.  Millennials are thrifty, they have college debt, and they may be working two jobs, says Bob Phibbs, CEO of the Retail Doctor consultancy in New York.  See whole story, www.synchronyfinancial.com.